As part of Container Solutions’ content marketing strategy, we created a monthly newsletter to promote Cloud Native practices and share tech news. This evolved into a comprehensive tech marketing brand featuring conferences, webinars, and a broad community reach.

Visual Brand Development

I co-designed the brand to appeal to the software community and stand out in the tech news market. Our concepts featured quirky imagery, bubble writing, and representations of the Cloud

The finalised logo fused multiple concepts, offering a versatile tripartite design for various channels. The central brandmark, a speech bubble, adapted to different topics. 

Monthly Editorial Design and ABM Campaigns

I spent considerable time creating unique, humorous editorial illustrations for blogs, newsletters, social promotions, and website update and became one of the most recognisable and loved elements of the brand. This was then utilised in other promotional activites such as the ABM campaign ‘Slow to Flow’.

The final development of the brand was into events such as the popular industry news webinars ( “WTF’inars” ) and 3 online and in person conferences 2022 – 24.