Initially asked to create branding for a few open-source cloud projects, I identified a broader need for a comprehensive brand identity that could be used across all future in-house open-source projects on GitHub. I proposed expanding the scope to develop this unified branding system.

The Solution:

To address the diverse and evolving nature of future projects, I designed a modular toolkit branding system centered around a core logo of an exploding laboratory bottle in the shape of a cloud, symbolising the experimental nature of cloud-based software project .

This adaptable system was applied to mini-site designs, printed materials, and live projects, ensuring a cohesive identity across all project and platforms.