The Brief

Serverless Days conference commissioned me to design a unique brand identity, mascots and collateral for the Amsterdam edition.

My solution

I centered my graphic design for Serverless days conference around community, using an ‘X’ mark inspired by Amsterdam’s ‘XXX’ city crest. The mark was constructed of inward-facing arrows, symbolising the community coming together.  The design featured a rainbow of bright colours and Dutch themed mascots to convey both celebration and inclusivity and was applied to venue maps, on screen assets and SWAG items like t-shirts, bottles, and stickers.